How Nike Could Transform Its Bro Culture

Long-time Nike CEO Mark Parker has kept the iconic sportswear brand stocked with design talent, he’s encouraged environmental sustainability in new products and, along the way, has become one of the highest paid CEOs in the world. Now, following the recent announcement in March that several very prominent male executives are leaving Nike because of allegations of inappropriate behavior, Parker faces a once-in-a-career opportunity: Reinventing the brand’s culture for the next generation of success. This doesn’t mean starting from zero and tearing down what is in many ways a remarkable company. Instead, Parker can succeed by using Nike’s existing strengths to
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